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Thursday, May 04, 2006

I'd say Oy, Carol, No!

This appeal is to ask the respected TV presenter, Carol Vorderman, famed for her mathematical nous, to, after nine years, stop doing secured loan adverts.

Please sign the petition
(Please forward/tell friends and family about this)

The "Carol Vorderman: Secured Loan Ads Don't Add Up" Appeal

Supported by debt counselling charity The CCCS and money education charity Credit Action

The British public now collectively owe a massive £1,100,000,000,000. The secured loan market has increased five times over the last five years and the growing normalization of these loans is a danger to our society. Sold as a 'cure all' where people place all their debts together, secured loans are often actually potentially expensive debts, which trap people in for long periods, and if you can't repay, they can take your home.

For nine years Carol Vorderman's advertised these loans. Advertising works, that's why companies pay for it, and over time her powerful advertisements will have contributed to the growing normalization of this form of borrowing. I believe this is truly worrying, as secured loans should only ever be seen as loans of last resort. I would like her to stop and I'd urge all who agree to sign the petition to let her know.

Read/sign the online petition:

Please forward/tell friends, colleagues and family about the petition.
The more supporters, the more impact it will have.

The appeal also calls for secured debt firms to develop a charter of responsible advertising that only targets the limited number of niche individuals who could possibly benefit from the product.

Read more about the appeal, how secured loans work, and why Carol?

This appeal is supported by the UK's largest debt charity the Consumer Credit Counselling Service and the money education charity Credit Action.

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